Certified Data Cloud Consultant v1.0

Page:    1 / 4   
Exam contains 53 questions
Expand All

Cumulus Financial created a segment called Multiple Investments that contains individuals who have invested in two or more mutual funds.
The company plans to send an email to this segment regarding a new mutual fund offering, and wants to personalize the email content with information about each customer's current mutual fund investments.
How should the Data Cloud consultant configure this activation?

  • A. Choose the Multiple Investments segment, choose the Email contact point, and add related attribute Fund Type.
  • B. Choose the Multiple Investments segment, choose the Email contact point, add related attribute Fund Name, and add related attribute filter for Fund Type equal to "Mutual Fund".
  • C. Include Fund Name and Fund Type by default for post processing in the target system.
  • D. Include Fund Type equal to "Mutual Fund" as a related attribute. Configure an activation based on the new segment with no additional attributes.


Answer : B

During discovery, which feature should a consultant highlight for a customer who has multiple data sources and needs to match and reconcile data about individuals into a single unified profile?

  • A. Harmonization
  • B. Identity Resolution
  • C. Data Cleansing
  • D. Data Consolidation


Answer : B

A healthcare client wants to make use of identity resolution, but does not want to risk unifying profiles that may share certain personally identifying information (PII).
Which matching rule criteria should a consultant recommend for the most accurate matching results?

  • A. Fuzzy First Name, Exact Last Name, and Email
  • B. Party Identification on Patient ID
  • C. Exact Last Name and Email
  • D. Email Address and Phone


Answer : B

A customer has a requirement to be able to view the last time each segment was published within their Data Cloud org.
Which two features should the consultant recommend to best address this requirement? (Choose two.)

  • A. Report
  • B. Dashboard
  • C. Profile Explorer
  • D. Calculated insights


Answer : AB

Which data model subject area defines the revenue or quantity for an opportunity by product family?

  • A. Engagement
  • B. Sales Order
  • C. Product
  • D. Party


Answer : B

Which method should a consultant use when performing aggregations in windows of 15 minutes on data collected via the Interactions SDK or Mobile SDK?

  • A. Formula fields
  • B. Streaming insight
  • C. Calculated insight
  • D. Batch transform


Answer : C

Northern Trail Outfitters wants to implement Data Cloud and has several use cases in mind.
Which two use cases are considered a good fit for Data Cloud? (Choose two.)

  • A. To eliminate the need for separate business intelligence and IT data management tools
  • B. To use harmonized data to more accurately understand the customer and business impact
  • C. To ingest and unify data from various sources to reconcile customer identity
  • D. To create and orchestrate cross-channel marketing messages


Answer : BC

A consultant is working in a customer's Data Cloud org and is asked to delete the existing identity resolution ruleset.
Which two impacts should the consultant communicate as a result of this action? (Choose two.)

  • A. All individual data will be removed.
  • B. All source profile data will be removed.
  • C. Unified customer data associated with this ruleset will be removed.
  • D. Dependencies on data model objects will be removed.


Answer : CD

Northern Trail Outfitters wants to use some of its Marketing Cloud data in Data Cloud.
Which engagement channel data will require custom integration?

  • A. SMS
  • B. CloudPage
  • C. Mobile push
  • D. Email


Answer : C

Which configuration supports separate Amazon S3 buckets for data ingestion and activation?

  • A. Multiple S3 connectors in Data Cloud setup
  • B. Dedicated S3 data sources in Data Cloud setup
  • C. Dedicated S3 data sources in activation setup
  • D. Separate user credentials for data stream and activation target


Answer : B

How does Data Cloud handle an individual's Right to be Forgotten?

  • A. Deletes the specified Individual and records from any data source object mapped to the Individual data model object.
  • B. Deletes the specified Individual and records from any data model object/data lake object related to the Individual.
  • C. Deletes the records from all data source objects, and any downstream data model objects are updated at the next scheduled ingestion.
  • D. Deletes the specified Individual record and its Unified Individual Link record.


Answer : B

Luxury Retailers created a segment targeting high value customers that it activates through Marketing Cloud for email communication. The company notices that the activated count is smaller than the segment count.
What is a reason for this?

  • A. Marketing Cloud activations only activate those individuals that already exist in Marketing Cloud. They do not allow activation of new records.
  • B. Data Cloud enforces the presence of Contact Point for Marketing Cloud activations. If the individual does not have a related Contact Point, it will not be activated.
  • C. Marketing Cloud activations apply a frequency cap and limit the number of records that can be sent in an activation.
  • D. Marketing Cloud activations automatically suppress individuals who are unengaged and have not opened or clicked on an email in the last six months.


Answer : B

A customer has a custom Customer_Email_c object related to the standard Contact object in Salesforce CRM. This custom object stores the email address for a Contact that they want to use for activation.
To which data entity is this mapped?

  • A. Custom Customer_Email_c object
  • B. Individual
  • C. Contact
  • D. Contact Point Email


Answer : D

A Data Cloud consultant recently added a new data source and mapped some of the data to a new custom data model object (DMO) that they want to use for creating segments. However, they cannot view the newly created DMO when trying to create a new segment.
What is the cause of this issue?

  • A. Data has not yet been ingested into the DMO.
  • B. The new DMO does not have a relationship to the Individual DMO.
  • C. The new DMO is not of category Profile.
  • D. Segmentation is only supported for the Individual and Unified Individual DMOs.


Answer : C

Northern Trail Outfitters (NTO) wants to connect their B2C Commerce data with Data Cloud and bring two years of transactional history into Data Cloud.
What should NTO use to achieve this?

  • A. B2C Commerce Starter Bundles plus a custom extract
  • B. Direct Sales Order entity ingestion
  • C. Direct Sales Product entity ingestion
  • D. B2C Commerce Starter Bundles


Answer : A

Page:    1 / 4   
Exam contains 53 questions
Expand All

Talk to us!

Have any questions or issues ? Please dont hesitate to contact us

[email protected]

Certlibrary.com is owned by MBS Tech Limited: Room 1905 Nam Wo Hong Building, 148 Wing Lok Street, Sheung Wan, Hong Kong. Company registration number: 2310926
Certlibrary doesn't offer Real Microsoft Exam Questions. Certlibrary Materials do not contain actual questions and answers from Cisco's Certification Exams.
CFA Institute does not endorse, promote or warrant the accuracy or quality of Certlibrary. CFA® and Chartered Financial Analyst® are registered trademarks owned by CFA Institute.
Terms & Conditions | Privacy Policy